Advice on how to make matrimonial service a success

Assalam'alyakum

There is a local matrimonial service in our community.

How it works:
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*It is a referal service
*Brothers and sisters fill out forms w/ their general and specific information including what they are seeking in their spouse
*Once the forms are filled, the general part of the info is sent out on a two email list serves(one for brothers, one for sisters) of which all the brothers and sisters are part of respectively. The sisters general info is sent out on the brothers list. and vice verca. This information does not include their name or any other personal contact information, which may directly reveal their identity.
*If a brother or sister is interested in a specific brother or sister(identified by ID numbers such as 003 etc), they contact the matrimonial committee. The matrimonial committee contacts the person and asks them if they are also interested. If both parties are interested, the information of the wali is given to the brother.
*This is all the matrimonial service does. We do not investigate to verify information or backgrounds of people.


Some problems we are having in enrolling more people:
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*People are intimidated by filling out a form. However, this seems to be the most efficient way to serve the community in this regard. The word of mouth system is simply not efficient enough to deal with a large amount of people.
*I believe the fact that it has as the name 'matrimonial service' or whatever makes it seem unaccessible and promotes stereotypes.
*I think a website with FAQs, and specific guidelines for people at various steps who are looking to get married would further the success of this service insh'allah. what do u all think?

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I would REALLY like this thread to be constructive, and knowing how our marriage threads on this forum go wack, please limit your advice to specific and constructive advice.

1- I would like you to SUGGEST a more apealing name for this service, and any other advice you might have. We have people from varous backgrounds, races, ages. etc. So something that would appeal to a wide variety of audience would be great.
2- If you are someone who is looking to get married but filling out forms intimidates you, please suggest how a service such as this might be made appealing to someone like yourself.
3- Since this is a referral service, should we accept people from other states, since the responsibility of finding out about someone is left up to the parties?
OR should we limit it to our local area?

jakallahu khairun